Two events and a great opportunity to bring the authentic flavors of Puglia and the Itria Valley to the Capital.

The Cervellera Cured Meats Factory enthusiastically took part in Pizza Convention Excellence, an event that brought together some of the finest pizzaioli, including Italy’s number one, Franco Pepe, alongside other masters of dough and leavening. In this setting of excellence, our cured meats—true to form—stood out for their flavor, craftsmanship, and top-quality ingredients.

The journey into the heart of Italian gastronomy continued that evening in a different yet equally special atmosphere: the presentation of “Divinae Follie” by Lucio Palazzoheld at the evocative Roody Studios in Rome, renowned as one of the city’s most vibrant creative spaces. Many distinguished guests attended, including Nunzia De Girolamo and the decidedly Apulian Checco Zalone, who both expressed particular appreciation for the Cervellera range.

For our family business, it was not only an opportunity to share a story rooted in tradition and terroir, but also to strengthen our connection with an attentive, curious audience passionate about local excellence.

Two distinct events with a single goal: to showcase and celebrate the value of artisanal production that continues to delight palates beyond Apulia’s borders.